If you’ve ever wondered how to make money online without having to create a course yourself, becoming a digital course coproducer might be your perfect path. In this step-by-step guide, you will learn how to become a successful coproducer, even if you are starting from scratch.
What Does a Digital Course Coproducer Do?
Before diving into the steps, let’s clarify what a coproducer is.
A digital course coproducer is a person who partners with experts to help create, launch, and sell online courses. Instead of being the one teaching, the coproducer manages the behind-the-scenes work that makes the course a success:
- Marketing and sales
- Course structure and launch
- Technical setup and platforms
- Customer support (in some cases)
In return, coproducers share profits with the course creator.
Step 1: Learn the Digital Course Market
First, you need to understand how the digital course market works:
- What makes a course successful?
- What platforms are commonly used?
- What marketing strategies are effective for selling courses?
Resources to Learn:
- Blogs and YouTube channels about online courses
- Free webinars on course creation
- Online communities (Facebook Groups, Reddit)
- Courses about launching digital products (meta-learning!)
Step 2: Identify the Skills You Need to Offer
Even if you are a beginner, some skills are essential:
- Basic knowledge of sales funnels
- Email marketing and list building
- Landing page creation
- Copywriting for sales pages and ads
- Paid ads (Facebook, Instagram, Google)
- Communication and negotiation
You don’t need to master all at once — start by learning one skill at a time while networking.
Step 3: Define Your Niche and Target Experts
Choosing a specific niche makes it easier to connect with experts and focus on audiences you understand.
Example niches:
- Personal development
- Fitness and wellness
- Marketing and entrepreneurship
- Arts and design
- Music education
- Career development
Once you define a niche, search for experts who might want to launch a course but don’t know how.
Where to Find Experts:
- Instagram (influencers with small/medium audiences often want to create courses)
- YouTube educators
- Podcasts in your niche
Step 4: Build Your Coproducer Offer
When approaching an expert, show clear value:
- You handle all the “hard parts” (tech, marketing, sales).
- You invest time and sometimes money in exchange for profit share.
- You help them reach more people and increase revenue.
How to Present Yourself:
- Create a simple PDF or website explaining:
- What you do
- Your role in the partnership
- Examples of successful launches (yours or others in the market as reference)
- Keep it short and professional.
Step 5: Set Up a Partnership Agreement
Before starting work, agree on:
- Profit sharing percentage
- Roles and responsibilities
- Who owns the course content
- Payment methods and schedules
- Duration of the partnership
💡 Tip: Even simple agreements can avoid big problems. Use online templates for partnership contracts if needed.
Step 6: Choose the Right Course Platform
Help your partner select the right platform for their course, depending on goals and budget.
Top platforms for coproduced courses:
- Hotmart (great for launches and affiliate sales)
- Kajabi (all-in-one platform)
- Thinkific (beginner-friendly)
- Teachable (easy to manage)
Make sure you understand how to set up:
- Course content
- Payment gateways
- Student access
Step 7: Plan and Structure the Course Together
Assist the expert in outlining the course content:
- What are the main modules?
- What will students learn in each section?
- What bonuses or additional materials (PDFs, templates) can add value?
Also, define a timeline to keep the project on track.
Step 8: Create the Marketing Strategy
Now comes your main job: making sales happen!
Main marketing tasks:
- Sales page and checkout page creation
- Email marketing funnel (lead magnets, nurturing sequences, launch emails)
- Social media content and ads
- Partnering with affiliates if possible
- Pre-launch and launch campaigns (webinars, challenges, etc.)
Pro Tip:
Use tools like Canva for design and MailerLite/ConvertKit for email marketing when starting on a budget.
Step 9: Execute the Launch
A great launch plan may include:
- Pre-launch teasers on social media
- Free webinars or workshops to warm up the audience
- Exclusive discounts for early students
- Limited-time offers to create urgency
Launch week is intense — but if planned well, it can generate excellent results!
Step 10: Analyze, Optimize, and Repeat
After launching:
- Check sales data, conversion rates, ad performance.
- Collect feedback from students.
- Fix what didn’t work (emails, ads, pages).
- Plan for future launches or evergreen sales.
Growth Tip:
Once you succeed with one expert, others will trust you more, and you can scale by working with multiple partners.
Final Thoughts: Why Coproducing Courses Can Be Your Best Career Move
Coproducing online courses allows you to:
- Earn high profits without creating content yourself.
- Learn high-value skills (marketing, sales, negotiation).
- Build a scalable business — more courses = more income.
- Work remotely and with flexible hours.
If you’re ready to put in the effort to learn and network, coproduction of digital courses can become your full-time career — or an amazing side hustle that grows over time.