How to Choose the Right Expert to Coproduce a Digital Course With

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Finding the right expert is one of the most crucial steps when starting in coproduction of digital courses. A good expert can help create a valuable and sellable course, while the wrong choice can lead to wasted time and effort.

In this article, you’ll learn how to identify and choose the perfect expert to coproduce a course, including practical tips and mistakes to avoid.

Why Choosing the Right Expert Is So Important

The expert is the face of the course — the one sharing knowledge and building trust with students.
If the expert:

  • Lacks real expertise, students won’t buy (or will ask for refunds).
  • Doesn’t commit to recording or delivering content, the course will never be completed.
  • Doesn’t want to promote the course, sales will be low, even with great marketing.

So, choosing someone with authentic knowledge and willingness to collaborate is key.

Step 1: Define the Type of Expert You Want to Work With

Start by asking yourself:

  • What niche do I want to work in? (e.g., fitness, business, arts, career)
  • Do I want someone famous or someone unknown but skilled?
  • Should the expert have an existing audience (followers, email list)?
  • Do I prefer experts who have never launched a course (more flexible) or those with experience?

Examples of Ideal Experts:

  • A fitness coach with 10K followers but no course yet.
  • A business consultant who writes articles but doesn’t sell online training.
  • A photography influencer who shares free tips on Instagram or YouTube.

Step 2: Where to Find Experts for Coproduction

There are many ways to connect with experts:

Online Communities

  • Facebook Groups related to the niche.
  • LinkedIn groups and professional networks.
  • Reddit communities (e.g., r/Entrepreneur, r/Fitness, r/Photography).

Social Media Platforms

  • Instagram (look for people teaching and sharing valuable content).
  • TikTok influencers.
  • YouTube educators.

Events and Networking

  • Webinars and online summits.
  • Industry conferences.
  • Niche workshops and meetups.

Direct Outreach

  • Reach out via email or DM, introducing yourself and the idea of coproducing a course.

💡 Tip: Focus on people who are active and engaged with their audience, but may lack the technical or marketing skills to launch a course alone.

Step 3: Analyze the Expert’s Profile Before Contacting

Before approaching someone, evaluate their potential:

  • Do they share valuable, original content?
  • Do they engage with their audience? (comments, responses)
  • Do they have teaching experience (lives, workshops, webinars)?
  • Do they seem professional and serious about their work?
  • Is their audience aligned with the course you imagine?

If you see someone passionate and knowledgeable, they could be a great partner.

Step 4: How to Approach an Expert for Coproduction

When you find the right person, contact them strategically:

First Message Example:

Hi [Name], I’ve been following your work on [platform] and love how you [specific compliment].

I work with launching online courses and I believe your knowledge could reach many more people through a professional course.

If you’ve ever thought about creating a course but didn’t know where to start, I would love to chat about a potential partnership where I handle all marketing and tech, so you focus only on teaching.

Would you be open to a quick chat about this?

Be clear and show what’s in it for them (growth, profit, reaching more people).

Step 5: Questions to Ask Before Closing a Partnership

Once the expert is interested, set up a meeting to align expectations. Ask:

  1. Have you ever thought about creating a course?
  2. What topics do you feel most confident teaching?
  3. Are you willing to record video lessons?
  4. How much time could you dedicate to this project?
  5. Do you have an email list or followers who would be interested?
  6. Would you be comfortable promoting the course to your audience?

Step 6: Define Roles and Profit Split Clearly

If everything goes well, define:

  • Who does what?
    • Expert: Create content, record videos, give feedback on marketing materials.
    • Coproducer (you): Plan course structure, handle tech, launch strategy, marketing, customer support.
  • Profit sharing: Common splits are 50/50, but it depends on each role’s effort.
  • Ownership of content: Who keeps rights if partnership ends?
  • Time commitment and deadlines.

💡 Tip: Draft a simple contract or agreement to protect both sides.

Step 7: Red Flags — When NOT to Coproduce

Avoid experts who:

  • Don’t commit time to create content.
  • Want quick money without effort.
  • Are difficult to communicate with.
  • Refuse to promote their own course.
  • Lack real expertise (repeating content from others).

Partnership is about collaboration, so both sides need to work together.

Final Thoughts: Choosing the Right Expert Makes All the Difference

Partnering with a great expert can lead to:

  • A high-quality course that really helps people.
  • More sales because of combined credibility.
  • Long-term partnerships for multiple courses and offers.

Take your time to choose carefully, approach professionally, and build a solid partnership.

Coproduction is not only about money — it’s about creating value and growing together.

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