Entering the world of digital course coproduction may seem intimidating, especially if you’re just starting. But with a clear plan and the right approach, you can quickly become a successful coproducer — even if you have no prior experience.
In this guide, you will learn step by step how to start in the coproduction of digital courses, what skills you need, and how to find the right partners.
What Is Coproduction and Why Is It a Great Opportunity?
Coproduction is a collaboration where one person creates the course content (the expert) and another takes care of marketing, sales, and launching (the coproducer).
It’s a win-win partnership:
- The expert focuses on teaching.
- The coproducer focuses on getting sales.
For people starting in the digital business world, this is a fantastic opportunity because you don’t need to be an expert in a niche — you need the right business and marketing mindset.
Step 1: Understand Your Role as a Coproducer
Before starting, it’s essential to understand what a coproducer does:
- Find experts with great content ideas but no marketing knowledge.
- Help structure the course (planning modules and lessons).
- Set up the course on the right platform.
- Create sales strategies, such as email marketing, ads, and landing pages.
- Support students post-sale, depending on the agreement.
Key Skills You Will Need:
- Basic marketing knowledge (you can learn this online).
- Negotiation and communication skills.
- Basic tech skills to set up platforms (many are user-friendly).
- Organization and project management.
Step 2: Learn the Basics of Online Course Platforms
To coproduce, you need to know where to host the course and how to manage sales. Start learning about:
- Hotmart
- Teachable
- Kajabi
- Thinkific
- Udemy
Each has pros and cons, so spend time exploring them to understand how they work.
Step 3: Start Networking and Finding Potential Experts
A coproducer needs to find good experts — people with valuable knowledge but no time or skills to market their content.
Where to find them:
- Social media groups (Facebook, LinkedIn).
- Niche communities (Reddit, Discord).
- Professional events (conferences, webinars).
- Courses with active communities — sometimes the expert already has great knowledge but needs help to monetize it.
What to Look for in a Partner:
- Real expertise and experience.
- Willingness to collaborate and share profits.
- A good personal brand or following (if possible, but not mandatory).
Step 4: Prepare Your Offer as a Coproducer
When approaching an expert, be ready to explain what you bring to the table:
- Why they should partner with you.
- How you can help create, launch, and sell the course.
- Examples of similar courses (even if not yours — show market examples).
Tip: If you’re starting and have no portfolio, offer to work on a smaller percentage to prove your value in the first launch.
Step 5: Define Roles, Responsibilities, and Profit Split
Once you have a partner, it’s time to get clear on expectations:
- Who does what?
- How much will each one earn?
- How to handle costs (ads, platform fees)?
- What happens if someone wants to leave the partnership?
💡 Always create a written agreement to avoid future conflicts.
Example of Simple Profit Split:
| Role | Percentage Suggestion |
|---|---|
| Expert (creates content) | 50% |
| Coproducer (launch, marketing, sales) | 50% |
You can adjust based on how much each person is contributing.
Step 6: Build and Launch the Course
Course Creation
Help the expert to:
- Define the course outline.
- Organize lessons and modules.
- Create additional materials (PDFs, slides, templates).
Platform Setup
You will need to:
- Choose and configure the platform.
- Upload videos and materials.
- Set up payment options.
Marketing and Launch
Your biggest task:
- Create a sales page that converts.
- Set up email marketing sequences.
- Prepare social media content and ads.
- Plan a launch calendar (webinars, early bird offers, etc.).
Step 7: Manage Post-Sale and Customer Support
Once sales start, students may have questions. Decide if:
- You or the expert will handle support.
- How to respond to refund requests.
- How to manage updates to the course (if needed).
Good support improves customer satisfaction and can bring future sales (upgrades, new courses).
Step 8: Analyze Results and Plan Next Steps
After the launch:
- Review what worked and what didn’t.
- Analyze sales numbers and marketing performance.
- Collect feedback from students.
- Plan for relaunches or new products.
Final Thoughts: You Can Start Coproducing Courses Today
Even if you are a complete beginner, coproduction is one of the fastest ways to enter the digital course market.
With dedication and willingness to learn, you can:
- Build a solid portfolio of successful courses.
- Create recurring income.
- Grow valuable connections with experts.
Start today by learning about platforms, networking with experts, and preparing your offer.